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Britain, Naturally

Britain, Naturally Packaging


Launched in 2015, the collection combines vivid colours with a contemporary reflection of the raw beauty found throughout the British Isles. Whilst preserving organic forms and intricate detail, Max refines natural form into strong graphic profiles.  The innovative packaging is a continuation of the dominant coastal themes and is inspired by the vivid yellow buoys that float in the sea.

‘I believe many designers look towards their heritage for inspiration and I wanted to create something that showcases Britain and its natural beauty. The stunning array of colours and shapes found in nature fascinates me and I wanted to reflect this in my products.’

 The use of British manufacturing, which incorporates handcrafted elements, ensures Max's products are wholly British both in conception and production.

Above: Samphire Screen - Sprayed MDF, Maple, Brass Barrel Hinges.